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The logo interprets the Gathering theme, "Called To Be," which is taken from Romans 1:6 "And you also are among those who are called to belong to Jesus Christ."
The logo includes a stylized dove suggesting the Holy Spirit and his work detailed in Luther's explanation of the Third Article: "He calls, gathers, enlightens and sanctifies the whole Christian church on earth and keeps it with Jesus Christ in the one true faith." The dove is the focal point of the logo. The dove is centered in the cross, representing the redemptive work of Jesus Christ to whom we are called to belong. Visually the cross suggests our centeredness in Jesus Christ.
The corners of the rectangle are spruce green suggesting the greenness of the city of Atlanta, sometimes called the "city of trees" or the "green city." The dove is white suggesting purity, holiness and sanctification. The cross is colored in reds, oranges and golds to suggest the brightness of the sun and images of Pentecost.
[ Entrance | Introduction | 1978: Kansas City | 1980: Ft. Collins | 1983: San Antonio | 1986: Washington, D.C. | 1989: Denver | 1992: New Orleans | 1995: San Antonio | 1998: Atlanta ]
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Copyright (c); 1998 Concordia Historical Institute